Laboratory Animal Science ›› 2021, Vol. 38 ›› Issue (1): 49-.

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Dissemination Mode Research on Science Popularization of Laboratory Animals in the New Media Environment

  

  • Online:2021-02-28 Published:2021-04-14

新媒体环境下实验动物科普传播模式的探析

  

  1. (广东省实验动物监测所 广东省实验动物重点实验室,广州 510663)

Abstract:

Abstract:The study analyzes the advantages and characteristics of the new media, and expounds the importance of
science popularization and dissemination of laboratory animals, and takes the dissemination activities in the form of
new media created by the author􀆳s unit as an example, such as the laboratory animal network platform, the
laboratory animal WeChat public account platform, the digital science popularization exhibition platform,
“ interesting experimental” “ scientist live broadcast” , online and offline science popularization lectures and video
broadcasting, etc. This study researches and analyzes science popularization dissemination mode of “ Internet + new
media + laboratory animals” , with a view to providing experience and reference for other units in the industry to
conduct extensive laboratory animal science popularization activities in the new media environment.

摘要：

摘要:本文对新媒体的优势及特点进 行 了 分 析,阐 述 了 实 验 动 物 科 普 传 播 的 重 要 性,并 且 以 广 东 省 实 验 动 物监测所打造的实验动物网络平台、实验动物微信公众 号 平 台、数 字 化 科 普 展 览 平 台、 “ 趣 味 实 验 式 ” “ 科 学 家直播式” 、线上线下科普讲座与视频传播等新媒体形式开展的传播活动为例,研究和探析“ 互联网+新媒体+实验动物” 的科普传播模式,以期能够为行业内其他主体在新媒体环境下广泛开展实验动物科普传播活动提供经验和参考。


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